Submitted by: Tim LeClaire, Duluth Skyline Rotary Club


In conjunction with the literacy project, we initiated a public relations campaign to enhance interest in the project and promote rotary to the students’ parents and teachers. We created a Dictionary Detective Challenge for 3rd graders to complete online and potentially win a free book from the West Fargo or Fargo Public Library. The Dictionary Detective Challenge card was included with each library book and has a QR code for students to take the challenge and for parents and teachers to learn more about Rotary. It links the parents and teachers to the FM Rotary Foundation website and the 5 FM area rotary club webpages. We also provided the public libraries funding for the purchase of prize books and purchased Rotary promotion labels for the prize books.