Submitted by: Craig Loughery, Public Image Chair
 
Public Image...we all realize the importance of image ...In our everyday "civilian" life, we are always careful and concerned about our personal appearance; how others view our actions and activities; and careful not to leave a bad impression, which could be detrimental to our standing in our communities or our business. We continually strive to create good impressions- using our actions to create a good image of ourselves.
 
In Rotary, it is the same struggle...Keeping up with good actions and creating a good impression with others...knowing that how they view our organization will lead to the continued success we seek. And we must always ask the question- IS our Club doing what it takes to create a good public image? How can we help with that?
 
One answer is in the Rotary International website...In a division called "The Brand Center."..It is full of the kind of materials needed to help promote your club's public image. Go online and visit the Brand Center... And see two very important things...
1.) The People of Action campaign....Ideas and materials for letting the public know that WE  ARE ROTARY, and WE ARE PEOPLE OF ACTION...
2.) and there are scads of materials to help do just that. Sample handouts and brochures... Logos... Sample Radio ads.. Videos.. A veritable cornucopia of goodies, making it easy to promote our clubs in the public eye...
 
They can sit there; or you can put them to use. If we are to keep doing the good things we do to make this a better world, we need to let people know who we are... and what we do... and then the public will participate more, with new memberships and increased financial support.  Go there today... rotary.org/brandcenter.