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Rotary’s Public Image is how Rotary is perceived by the world. Rotary’s “Voice” is the unique tone and style in which we communicate. There is no organization quite like Rotary. By using a unified "voice" in all our interactions, we ensure our communications capture our distinct character — and how people experience Rotary. By speaking, writing, and designing in one voice, our communications will look, feel, and sound unmistakably like Rotary. The two images at the top of this story have two distinctive names — do you know them? They are explained at the end of this message.
Rotary International has provided many tools for us to use in our day-to-day Rotary life. Those tools consist of guidelines, step-by-step instructions, templates, logos and much more. Many of those tools and logos can be found in one location on the District 5580 Public Image website.
Before the Rotary Public Image campaign was launched, the images and logos were much like the "Wild, Wild West" anything went and the only limitation was your imagination. Well, Rotary's Public Image has been changed extensively and we are encouraged to embrace all of Rotary's Public Image guidelines. Rotary International has chosen a concise title for it's main Public Image guidelines, "Voice and Visual Identity Guide." That document and several other documents can be found on the District 5580 Public Image website. Every District & Club leader should be very familiar with the that document and the guidelines therein.
Now if you've been clicking on any of the links, then it's very likely you have found the official names of the two logos / images at the beginning of this article. Nonetheless, here are the names: the one on the left side is "The Rotary Master Brand" and the one on the right side is "The Rotary Mark Of Excellence." The Master Brand can be displayed by itself however the Mark Of Excellence can NOT be displayed by itself, it must be "close by" the Master Brand. Both are included on the ROTARY INTERNATIONAL Brand Center and the District 5580 Public Image website.